GoCar
GoCar
GoCar
GoCar
Attracting new users in Malaysia with help of local Instagram influencers
Attracting new users in Malaysia with help of local Instagram influencers
Attracting new users in Malaysia with help of local Instagram influencers
Attracting new users in Malaysia with help of local Instagram influencers
2024
About the Client
About the Client
About the Client
About the Client
Name:
GoCar
Industry:
Mobility / Car-sharing service
Geography:
Malaysia
Key Features / Positioning
Key Features / Positioning
Key Features / Positioning
Key Features / Positioning
GoCar is an innovative Malaysian car-sharing platform offering flexible, affordable, and sustainable mobility solutions. The company focuses on urban customers who value convenience, digital-first experience, and cost efficiency over traditional car ownership.
GoCar is an innovative Malaysian car-sharing platform offering flexible, affordable, and sustainable mobility solutions. The company focuses on urban customers who value convenience, digital-first experience, and cost efficiency over traditional car ownership.
GoCar is an innovative Malaysian car-sharing platform offering flexible, affordable, and sustainable mobility solutions. The company focuses on urban customers who value convenience, digital-first experience, and cost efficiency over traditional car ownership.
GoCar is an innovative Malaysian car-sharing platform offering flexible, affordable, and sustainable mobility solutions. The company focuses on urban customers who value convenience, digital-first experience, and cost efficiency over traditional car ownership.
Goal and Objectives
Goal and Objectives
Goal and Objectives
Goal and Objectives
Overall Campaign Goal:
Overall Campaign Goal:
Overall Campaign Goal:
Attract new users to the GoCar Share service via Instagram influencers, using promo codes and native content to boost brand awareness and audience engagement
Attract new users to the GoCar Share service via Instagram influencers, using promo codes and native content to boost brand awareness and audience engagement
Attract new users to the GoCar Share service via Instagram influencers, using promo codes and native content to boost brand awareness and audience engagement
Attract new users to the GoCar Share service via Instagram influencers, using promo codes and native content to boost brand awareness and audience engagement
Objectives:
Objectives:
Objectives:
Draw attention to GoCar Share in Selangor, Kuala Lumpur, and Penang
Increase platform registrations and usage via influencer promo codes
Broaden brand reach and raise social media engagement
Solution
Solution
Solution
Solution
Strategy and Approach
Strategy and Approach
Strategy and Approach
Strategy and Approach
Channel & Format:
Channel & Format:
Channel & Format:
Channel & Format:
Campaign executed on Instagram, leveraging high engagement. Two ad formats used: photo carousels and story series
Campaign executed on Instagram, leveraging high engagement. Two ad formats used: photo carousels and story series
Campaign executed on Instagram, leveraging high engagement. Two ad formats used: photo carousels and story series
Campaign executed on Instagram, leveraging high engagement. Two ad formats used: photo carousels and story series
Influencer Marketing:
Influencer Marketing:
Influencer Marketing:
Influencer Marketing:
Engaged 11 influencers from different subscriber categories to ensure broad coverage across regions of Malaysia. They shared genuine experiences using GoCar and offered unique promo codes, lending authenticity and trust to the messaging
Engaged 11 influencers from different subscriber categories to ensure broad coverage across regions of Malaysia. They shared genuine experiences using GoCar and offered unique promo codes, lending authenticity and trust to the messaging
Engaged 11 influencers from different subscriber categories to ensure broad coverage across regions of Malaysia. They shared genuine experiences using GoCar and offered unique promo codes, lending authenticity and trust to the messaging
Engaged 11 influencers from different subscriber categories to ensure broad coverage across regions of Malaysia. They shared genuine experiences using GoCar and offered unique promo codes, lending authenticity and trust to the messaging
Campaign Mechanics (Implementation)
Campaign Mechanics (Implementation)
Campaign Mechanics (Implementation)
Campaign Mechanics (Implementation)
Mechanics:
Mechanics:
Mechanics:
Mechanics:
Influencers shared stories and carousels illustrating how easy and convenient GoCar is, emphasizing 24/7 car availability and on‑demand rentals in multiple cities
Influencers shared stories and carousels illustrating how easy and convenient GoCar is, emphasizing 24/7 car availability and on‑demand rentals in multiple cities
Influencers shared stories and carousels illustrating how easy and convenient GoCar is, emphasizing 24/7 car availability and on‑demand rentals in multiple cities
Influencers shared stories and carousels illustrating how easy and convenient GoCar is, emphasizing 24/7 car availability and on‑demand rentals in multiple cities
Followers were encouraged to use influencers' promo codes to get rental discounts
Followers were encouraged to use influencers' promo codes to get rental discounts
Followers were encouraged to use influencers' promo codes to get rental discounts
Followers were encouraged to use influencers' promo codes to get rental discounts
Results
Results
Results
Results
Key Metrics
Key Metrics
Key Metrics
Key Metrics
Yoloco reports that the campaign “successfully achieved its goal — it increased brand awareness and attracted new users to the GoCar Share service. Using influencers on Instagram allowed us to engage an active audience and attract new customers through native content formats and personalized promo codes.”
Yoloco reports that the campaign “successfully achieved its goal — it increased brand awareness and attracted new users to the GoCar Share service. Using influencers on Instagram allowed us to engage an active audience and attract new customers through native content formats and personalized promo codes.”
Yoloco reports that the campaign “successfully achieved its goal — it increased brand awareness and attracted new users to the GoCar Share service. Using influencers on Instagram allowed us to engage an active audience and attract new customers through native content formats and personalized promo codes.”
Yoloco reports that the campaign “successfully achieved its goal — it increased brand awareness and attracted new users to the GoCar Share service. Using influencers on Instagram allowed us to engage an active audience and attract new customers through native content formats and personalized promo codes.”
1
Awareness and Reach Growth
Awareness and Reach Growth
Awareness and Reach Growth
Awareness and Reach Growth
100.7K
100.7K
100.7K
100.7K
Total Views
Total Views
11
11
11
11
Number of Creators
Number of Creators
2
Conversions and Engagement
Conversions and Engagement
Conversions and Engagement
Conversions and Engagement
15.7K
15.7K
15.7K
15.7K
Total Likes
Total Likes
170
170
170
170
Total Comments
Total Comments
8%
8%
8%
Average Campaign Engagement Rate
(ER)
Average Campaign Engagement Rate
(ER)
Insights
Insights
Insights
Insights
Conclusions & Insights
Conclusions & Insights
Conclusions & Insights
Conclusions & Insights
Why it worked:
Why it worked:
Why it worked:
Why it worked:
Use of Instagram with highly engaged ad formats (stories and carousels)
Native, authentic storytelling by influencers who shared real experiences plus promo codes
Geographic targeting across key Malaysian regions ensured relevant exposure
Yoloco highlights that influencer-led, native-style content with unique promo codes was instrumental in boosting awareness and user acquisition in the campaign
Yoloco highlights that influencer-led, native-style content with unique promo codes was instrumental in boosting awareness and user acquisition in the campaign
Yoloco highlights that influencer-led, native-style content with unique promo codes was instrumental in boosting awareness and user acquisition in the campaign
Yoloco highlights that influencer-led, native-style content with unique promo codes was instrumental in boosting awareness and user acquisition in the campaign
Free consultation
Custom strategy
No commitment required
Ready to Elevate Your Brand with Our Approach to Influencer Marketing?
Partner with us to transform your strategy and achieve measurable results that drive real business growth
Free consultation
Custom strategy
No commitment required
Ready to Elevate Your Brand with Our Approach to Influencer Marketing?
Partner with us to transform your strategy and achieve measurable results that drive real business growth
Free consultation
Custom strategy
No commitment required
Ready to Elevate Your Brand with Our Approach to Influencer Marketing?
Partner with us to transform your strategy and achieve measurable results that drive real business growth
Free Consultation
Ready to Elevate Your Brand with Our Approach to Influencer Marketing?
Partner with us to transform your strategy and achieve measurable results that drive real business growth
Custom strategy
No commitment required
Free Consultation
Ready to Elevate Your Brand with Our Approach to Influencer Marketing?
Partner with us to transform your strategy and achieve measurable results that drive real business growth
Custom strategy
No commitment required
Free Consultation
Ready to Elevate Your Brand with Our Approach to Influencer Marketing?
Partner with us to transform your strategy and achieve measurable results that drive real business growth
Custom strategy
No commitment required
Global Offices
Limassol HQ
6 Demetriou Glinou Street, 3095, Limassol, Cyprus
Regional Managers - Finance, Legal, global contracts & payouts
US & Latam
New York, Los Angeles, Mexico City, São Paulo
Europe & UK
London, Berlin, Limassol (HQ), Belgrade
MENA
Dubai
Africa
Cape Town
Asia Pacific
Manila, Kuala Lumpur
CIS & Central Asia
Almaty
Resources
Industries
YoCreate
Leading global influencer marketing agency. Connecting brands with authentic creators worldwide since 2019.
© 2025 YoCreate Ltd. All rights reserved
Global Offices
Limassol HQ
6 Demetriou Glinou Street, 3095, Limassol, Cyprus
Regional Managers - Finance, Legal, global contracts & payouts
US & Latam
New York, Los Angeles, Mexico City, São Paulo
Europe & UK
London, Berlin, Limassol (HQ), Belgrade
MENA
Dubai
Africa
Cape Town
Asia Pacific
Manila, Kuala Lumpur
CIS & Central Asia
Almaty
Resources
Industries
YoCreate
Leading global influencer marketing agency. Connecting brands with authentic creators worldwide since 2019.
© 2025 YoCreate Ltd. All rights reserved
Global Offices
Limassol HQ
6 Demetriou Glinou Street, 3095, Limassol, Cyprus
Regional Managers - Finance, Legal, global contracts & payouts
US & Latam
New York, Los Angeles, Mexico City, São Paulo
Europe & UK
London, Berlin, Limassol (HQ), Belgrade
MENA
Dubai
Africa
Cape Town
Asia Pacific
Manila, Kuala Lumpur
CIS & Central Asia
Almaty
Resources
Industries
YoCreate
Leading global influencer marketing agency. Connecting brands with authentic creators worldwide since 2019.
© 2025 YoCreate Ltd. All rights reserved
Global Offices
Limassol HQ
6 Demetriou Glinou Street, 3095, Limassol, Cyprus
Regional Managers - Finance, Legal, global contracts & payouts
US & Latam
New York, Los Angeles, Mexico City, São Paulo
Europe & UK
London, Berlin, Limassol (HQ), Belgrade
MENA
Dubai
Africa
Cape Town
Asia Pacific
Manila, Kuala Lumpur
CIS & Central Asia
Almaty
Resources
Industries
YoCreate
Leading global influencer marketing agency. Connecting brands with authentic creators worldwide since 2019.
© 2025 YoCreate Ltd. All rights reserved
Global Offices
Limassol HQ
6 Demetriou Glinou Street, 3095, Limassol, Cyprus
Regional Managers - Finance, Legal, global contracts & payouts
US & Latam
New York, Los Angeles, Mexico City, São Paulo
Europe & UK
London, Berlin, Limassol (HQ), Belgrade
MENA
Dubai
Africa
Cape Town
Asia Pacific
Manila, Kuala Lumpur
CIS & Central Asia
Almaty
Resources
Industries
YoCreate
Leading global influencer marketing agency. Connecting brands with authentic creators worldwide since 2019.
© 2025 YoCreate Ltd. All rights reserved
Global Offices
Limassol HQ
6 Demetriou Glinou Street, 3095, Limassol, Cyprus
Regional Managers - Finance, Legal, global contracts & payouts
US & Latam
New York, Los Angeles, Mexico City, São Paulo
Europe & UK
London, Berlin, Limassol (HQ), Belgrade
MENA
Dubai
Africa
Cape Town
Asia Pacific
Manila, Kuala Lumpur
CIS & Central Asia
Almaty
Resources
Industries
YoCreate
Leading global influencer marketing agency. Connecting brands with authentic creators worldwide since 2019.
© 2025 YoCreate Ltd. All rights reserved