2025
Main focus
Stories, Reels, carousels (formats like “travel hacks,” “what to pack,” “my experience with eSIM”)
TikTok
Short native videos showing connection steps, comparisons with physical SIMs, and travel tips
Additional channels
YouTube
Integrations into travel vlogs and collections (e.g., “top apps for traveling,” “what I use abroad”)
Key Campaign Goals:
Increase awareness of the Yesim brand in the competitive eSIM landscape
Drive direct sales and engagement with the Trial Plan
Explore and test influencer cooperation formats across tiers (from micro to mid-tier)
Actual Achievements:
Successfully tested regional offers
Achieved massive coverage in key travel destinations during high season (including Turkey, France, LATAM)
Identified 3 influencers for long-term partnerships based on engagement, feedback, and branding performance
Implementation
1
The audience understands the benefit of eSIM in the context of “internet right after landing”
Connection triggers: price, convenience, and no need to buy a physical SIM
The “first-person experience” format builds the most trust and conversion
The audience understands the benefit of eSIM in the context of “internet right after landing”
Connection triggers: price, convenience, and no need to buy a physical SIM
The “first-person experience” format builds the most trust and conversion
2
Launch with microbloggers in Germany
Testing perception of the Trial Plan and identifying conversion triggers
Analyzing feedback and user questions for further optimization
3
Engaged over 50 influencers with reach from 20K to 4M followers
Campaign launched in waves, synchronized with seasonal travel peaks
Examples
The audience understands the benefit of eSIM in the context of “internet right after landing”
Connection triggers: price, convenience, and no need to buy a physical SIM
The “first-person experience” format builds the most trust and conversion
Native travel diary + mini product review
A travel vlog across Southeast Asia emphasizing digital freedom. The blogger shows how they activate the eSIM on the way from the airport, mentions stable connectivity on islands, and the convenience of working without roaming.
09:44
09:44
09:44
Collaboration
1
2
3
4
Connecting immediately after arrival
Replacing roaming
Ensuring coverage in remote areas
5
Adapt the campaign to each country’s specifics
Speed up creative approvals and time-to-launch
Collect high-quality data on installs and audience reactions
Build a foundation for long-term influencer partnerships
Results
1
Average CPV
This is 2.5 times higher than the planned ROMI threshold
2
3
+160% above the target metric
Loyal partnerships
3 influencers identified for long-term collaboration (based on ROMI and engagement metrics)
Insights
1
2
Stronger integration of Yesim’s visual branding into the content — to boost recognition among new users.
Create dedicated creatives for business audiences (digital nomads, business travelers).
3
Travel platforms perform best in combination:
TikTok drives initial reach and engagement
Instagram Stories reinforce interest through personal experience
YouTube explains the mechanics and builds trust
Peak travel periods (May, July, December) are critical for influencer campaigns:→ Rapid deployment and geo-adaptive content are key.
The Trial Plan remains a key trigger — especially when presented with strong storytelling.
The travel audience is highly sensitive to authenticity: → Natural delivery and real-life context work better than staged formats or advertising clichés.
