About the Client
GoCar is an innovative Malaysian car-sharing platform offering flexible, affordable, and sustainable mobility solutions. The company focuses on urban customers who value convenience, digital-first experience, and cost efficiency over traditional car ownership.
Goal and Objectives
Overall Campaign Goal: attract new users to the GoCar Share service via Instagram influencers, using promo codes and native content to boost brand awareness and audience engagement.
- Draw attention to GoCar Share in Selangor, Kuala Lumpur, and Penang
- Increase platform registrations and usage via influencer promo codes
- Broaden brand reach and raise social media engagement
Strategy and Approach
The campaign ran on Instagram, leveraging its high engagement — across two complementary ad formats: photo carousels and story series.
Channel & Format: campaign executed on Instagram, leveraging high engagement. Two ad formats used: photo carousels and story series.
Influencer Marketing: engaged 11 influencers from different subscriber categories to ensure broad coverage across regions of Malaysia. They shared genuine experiences using GoCar and offered unique promo codes, lending authenticity and trust to the messaging.
Campaign Mechanics (Implementation)
- Influencers shared stories and carousels illustrating how easy and convenient GoCar is, emphasizing 24/7 car availability and on-demand rentals in multiple cities
- Followers were encouraged to use influencers' promo codes to get rental discounts
Key Metrics
The campaign successfully achieved its goal — increasing brand awareness and attracting new users to the GoCar Share service through native content formats and personalized promo codes.
Average campaign engagement rate (ER)
Conclusions & Insights
Why it worked:
- Use of Instagram with highly engaged ad formats (stories and carousels)
- Native, authentic storytelling by influencers who shared real experiences plus promo codes
- Geographic targeting across key Malaysian regions ensured relevant exposure
Influencer-led, native-style content with unique promo codes was instrumental in boosting awareness and user acquisition in the campaign.
