Higgsfield AI

About the Client

Higgsfield AI is a fast-moving generative-video company shipping a steady stream of creative AI products — from Kling 3.0 and Cinema Studio to deep Claude integrations. As a B2B SaaS product, its audience spans AI video enthusiasts, tech creators, digital artists, and the developer community building on top of its tools — exactly the niche where AI influencer marketing outperforms traditional paid channels.

Goal and Objectives

Overall campaign goal: drive awareness and adoption for four major Higgsfield product launches through a multi-wave influencer marketing campaign on Instagram Reels and YouTube, targeting Western Markets and Asia. The brief was a textbook SaaS influencer marketing challenge — explain a technical AI product to the right audience without losing authenticity.

• Promote four launches — Kling 3.0, Cinema Studio 2.5 + SOUL Cinema, Claude integration, and the Claude MCP Campaign
• Reach AI video enthusiasts, tech creators, digital artists, and developers across the US, UK, Canada, Western Europe, Japan, and Southeast Asia
• Deliver authentic, demo-driven content that exceeds reach targets

Influencer Marketing Strategy and Approach

A multi-wave influencer marketing campaign running February–May 2026 across Instagram Reels (primary, link in bio) and YouTube (secondary), with creators selected by YoCreate's proprietary influencer analytics platform for demonstrated reach in the target geos.

YoCreate handled the full cycle: influencer identification, brief development, publication coordination, and performance tracking. Each product wave had its own creative angle, and creator retention across waves reflected the consistency of results delivered throughout the campaign.

Influencer Marketing Campaign Breakdown by Product

The largest activation of the campaign. Kling 3.0 targeted AI video generation enthusiasts, tech creators, and digital artists. Creators were briefed to demonstrate Kling 3.0's cinematic capabilities through hands-on content: before/after comparisons, creative showcases, and workflow demonstrations.

Approach: creators highlighted the quality leap in AI-generated video with authentic demos, using their own projects as proof-of-concept. The brief encouraged natural integration — showing the tool in real creative workflows rather than scripted feature walkthroughs.

A focused, dual-format activation promoting Higgsfield's Cinema Studio 2.5 and the new SOUL Cinema feature.

Approach: one creator published an Instagram Reel with a link in bio; for the second publication the creator produced a full dedicated YouTube review. This mixed-format approach let Higgsfield test long-form educational content alongside short-form discovery content simultaneously.

Higgsfield integrated Anthropic's Claude AI directly into its platform, enabling AI-assisted creative workflows. The influencer brief focused on showcasing how Claude enhances the Higgsfield experience — from scene ideation to prompt refinement.

Approach: creators demonstrated real Claude-powered workflows inside Higgsfield — not abstract AI features, but concrete creative outputs. The brief emphasized authenticity, with creators encouraged to share their genuine reaction to using Claude in a creative context. The tone was enthusiastic but grounded in real use.

The MCP (Model Context Protocol) campaign introduced a more technically-oriented audience to Higgsfield's expanded Claude integration. Creators were selected for their following among developers, AI builders, and tech-forward professionals.

Approach: the MCP brief leaned into the 'power user' angle — showing how developers and technical creators can connect Claude to Higgsfield via MCP to build custom AI-powered creative pipelines. Content was demo-driven, with creators walking through the setup and showing tangible outputs.

Overall Influencer Marketing Campaign Results

This AI influencer marketing campaign dramatically exceeded reach targets — in several cases by more than 10× — across 29 creator publications.

Top Performing Posts

Audience & Geography

The campaign was strategically focused on two core markets where Higgsfield AI sees the strongest conversion activity: Western Markets (US, UK, Canada, Western Europe) and Asia (Japan, Southeast Asia).

Creator selection by YoCreate prioritized accounts with demonstrated reach in these geos, validated through YoCreate's proprietary influencer analytics platform.

Conclusions & Insights

• Wave-by-wave structure mapped each product launch to a tailored creative angle and the right creator profile
• Authentic, demo-driven content — real workflows and concrete outputs rather than scripted walkthroughs
• Data-led creator selection in high-conversion geos, validated through YoCreate's analytics platform
• Creator retention across waves compounded trust and consistency of results

The broader takeaway from this influencer marketing case study: matching the right creators to each product wave — and trusting them to show genuine, hands-on use — let the campaign exceed reach targets many times over, peaking at 1,197.5% of goal on a single post. For a B2B SaaS and AI product, creator-led demos proved a faster route to qualified attention than feature-led ads.

Next Steps

Two creators are confirmed for upcoming campaigns: one Instagram creator for both the MCP and Supercomputer/Claude activations, plus one additional Instagram creator. Focus remains on Western Markets and East Asia.