Engagement Rate Calculator
Find your engagement rate for Instagram, TikTok, or YouTube in seconds — and see how it stacks up against the benchmarks brands look for. Free, no sign-up required.
Enter your followers and average likes to see your engagement rate.
What is a good engagement rate?
Engagement rate (ER) measures how actively your audience interacts with your content relative to your follower count. It is the number brands check first — often before follower count — because it signals whether your audience actually pays attention.
The standard formula this calculator uses:
ER = (average likes + average comments) ÷ followers × 100
General benchmarks (they vary by platform, niche, and follower tier):
| Engagement rate | What it signals |
|---|---|
| Under 1% | Low — worth improving before pitching brands |
| 1–3.5% | Average — solid, especially on larger accounts |
| 3.5–6% | Strong — attractive to brands |
| Over 6% | Excellent — common on engaged nano/micro accounts |
Smaller accounts usually post higher ER than large ones, which is exactly why brands hire nano and micro creators: a 10K account at 6% often out-converts a 200K account at 1%. Lead with your engagement rate when you pitch — and put it at the top of your media kit.
Frequently asked questions
How do you calculate engagement rate?
The most common method is (average likes + average comments) ÷ followers × 100. This calculator uses that formula. If your platform gives you reach or views data, you can also calculate ER by reach — average interactions ÷ average reach × 100 — which is often more accurate for accounts where posts reach beyond their followers.
What is a good engagement rate on Instagram and TikTok?
It depends on follower tier. As a rough guide, 1–3.5% is average, 3.5–6% is strong, and over 6% is excellent. Nano and micro creators (under 100K) typically run higher than large accounts. TikTok engagement (measured against followers) often reads higher than Instagram because of how the algorithm distributes content.
Does follower count or engagement rate matter more to brands?
For most campaigns, engagement rate and audience fit matter more than raw follower count. A highly engaged, well-matched audience converts better than a large but passive one. That is why YoCreate brands regularly hire creators with smaller, engaged followings.
How do I show my engagement rate to brands?
Put it at the top of your media kit alongside your follower count and average views. You can generate a shareable media kit free on YoCreate, where your stats stay current automatically as your numbers change.
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