Influencer Rate Calculator
Get a realistic starting range for what to charge per sponsored post — based on your platform, followers, and engagement. A negotiation anchor, not a fixed price.
Pick a platform and enter your followers to see an estimated rate range.
How much should you charge as a creator?
There is no universal rate — what you can charge depends on your platform, follower tier, engagement rate, niche, deliverables, and how the brand will use the content. This calculator gives you a starting range to anchor a negotiation, not a fixed price.
What moves your rate up:
- Engagement rate — an engaged audience is worth more than a large passive one.
- Usage rights — if the brand wants to run your content as a paid ad (not just an organic post), charge more. Whitelisting and paid amplification are separate value.
- Exclusivity — agreeing not to work with competitors for a period is worth a premium.
- Deliverables — a scripted, edited video costs more than a single static post; bundles change the per-unit price.
Treat the number below as a floor to negotiate from, then adjust for the specific brief. When you're ready to pitch, put your packages — not a single locked price — in your media kit.
Frequently asked questions
How accurate is an influencer rate calculator?
It is a directional estimate, not a quote. Real rates vary widely based on niche, usage rights, exclusivity, deliverable complexity, and the brand's budget. Use the range as a starting anchor and adjust for the specifics of each brief.
Should I put my rates in my media kit?
Generally no — list packages (what's included) rather than a single hard price. A fixed price list can anchor you below what a specific brief deserves, or price you out before a conversation starts. Discuss the exact number after a brand expresses interest.
Why does engagement rate change my suggested rate?
Because brands buy outcomes, not just reach. A creator with strong engagement delivers more genuine attention per follower, which is worth a premium. This calculator nudges the range up for higher engagement and down for lower.
How do I actually get paid for brand deals?
On YoCreate, brands post briefs, you get matched, and invoicing and secure payouts are handled inside the platform — so you're not chasing transfers. Joining is free for creators.
Get matched with brands on YoCreate
Join 50,000+ creators — brands post briefs, you get discovered, and you get paid in one place. Free to join.