UGC Rate Card Maker
Build a clean UGC rate card in a minute: suggested starting prices for your experience level, usage rights and add-ons. Share it as a link or download it as a Stories image.
Suggested prices are a starting point for your experience level. Edit them to your own rates.
Your name
What you make
- 1 UGC video (15–30s)$140
- Bundle: 3 UGC videos$350
- Extra hook variation$40
- Raw footage$40
- Paid-ad usage rights, 30 days$40
- Paid-ad usage rights, 90 days$80
- Whitelisting / Spark Ads, 30 days$70
Add your name to get a shareable link and a Stories card.
Find paid UGC briefs: Join YoCreateWhat goes on a UGC rate card
A rate card tells a brand what you offer and what it costs before the first call. For UGC, price the content and its usage separately:
- The video itself — one finished 15–30 second video, priced for your experience.
- Bundles — three videos for less than three singles. Brands testing ads usually want several.
- Add-ons — extra hook variations, raw footage, captions or a second edit.
- Usage rights — the brand running your video as a paid ad is separate value from posting it organically. Price it by duration: 30 days, 90 days, longer.
- Whitelisting / Spark Ads — running ads through your account costs more than usage alone.
The suggested prices here are a starting point for your experience level, not market data. Raise them as you collect results and repeat clients. For how rates work in more depth, read how much UGC creators make and how to become a UGC creator.
Frequently asked questions
Should I share my rates publicly?
A rate card you send to brands saves time and filters out briefs with no budget. Many UGC creators share packages with starting prices and leave room to quote for larger or more complex briefs.
How much should I charge for usage rights?
Price usage rights separately from the video, and scale them by duration and placement. Paid-ad usage for 90 days should cost noticeably more than 30 days, and whitelisting more than both. The suggested prices in this tool show one way to scale them.
Do I need followers to sell UGC?
No. Brands buy UGC for the content, not your audience, so your rate card can be built on your portfolio alone.
Where do I find brands to send my rate card to?
On YoCreate, brands post UGC briefs and you apply or get matched. Joining is free, and payments run through the platform.
Get matched with brands on YoCreate
Join creators in 150+ countries — brands post briefs, you get discovered, and you get paid in one place. Free to join, no follower minimum.